The Qatar Olympic and Sports Museum 3-2-1 is one of the most innovative sports museums in the world. The museum highlights the evolution of sports and Qatar’s passion for it through engaging storytelling techniques. It features interactive exhibits, inspiring handicrafts, and purpose-designed activity spaces to cater to the diverse needs of its audience.

The museum emphasizes the value and positive impact of sports, showcasing its origins, cultures, and stages of development in Qatar and beyond. The museum aims to become a global destination for sports heritage and knowledge, placing special emphasis on promoting and facilitating academic research. It is a member of the Olympic Museums Network, which currently includes 22 Olympic museums worldwide.